Cookie Policy

By reading or using this website you indicate your acceptance and agreement with the following terms and information. If you do not accept these terms, please do not use this website. Take a look at our Privacy Policy to find out more about how we collect and use personal data. When you visit our website we use cookies. Cookies allow us to identify the computer or device you’re using to access our websites – but we can’t identify you personally.

You can set up your web browser to refuse cookies, but this means you won’t be able to use all our website features.

What we use cookies for

  • Collecting information: This means we can learn more about how you use our website so we can improve our products and online experience.
  • Tailoring your experience: Cookies allow us to provide you with information, products and services that we think you’ll find interesting
  • Making our marketing relevant: We can show you relevant offers and promotions on our own websites and through our advertising networks.
  • Email newsletters: If you receive our email updates, we tailor the information we send you based on the data our cookies have collected from your recent visits to our website. You can opt-out of this in any email we send.

Cookies – The lowdown

Read through this section for all you need to know what cookies are and how we use them.

What are cookies?

Cookies are small text files placed on your computer by us or our partners. They let us identify the device you’re using – but not you personally. This information is sent back to our systems as you move around our website. Cookies are unique to the web browser you’re using – so if you’re using a desktop computer as well as a mobile, different data will be collected for each. You can find more information on the About Cookies website.

Cookies can be set by the owner of the website you’re on. These are known as 1st Party Cookies. There are also 3rd Party Cookies that can be set by partner websites. Only the owner of the cookie can see the anonymous information it collects. You can choose to accept all cookies, reject 3rd Party Cookies or reject all cookies by changing your internet browser settings. If you don’t accept cookies, some features of our website won’t work. For example, you won’t be able to make a booking.

How we use cookies

We may use cookies to find out more about how you use our website – like the searches you make and your preferences. We use this information to: Make it possible for you to use our website; Show you information and offers that are relevant to you; Find out more about how our customers use the site

Improving your experience

We use cookies and software programmes to record, measure and analyse how our customers use our website. We use this information to understand what you want from our website, which helps us when we’re considering future products like bikes & products. We can also find out how you move around our website, so we can look into any errors stopping you from being able to do what you want. The data we collect from cookies is really important for us to improve your experience.

Making your experience personal

When you’re on our website, we might interact with you or show you personalised information and offers anonymously. Cookies help us to do this by letting us know how you’re using our website on your particular computer or device, which means we can work out what’s most relevant to you.

Receive our email newsletters? We link information from cookies with your email registration details so we can tailor the information we send you – unless you tell us not to. You’ll be given the chance to opt-out on every email we send you.

Adverts on other websites

If you visit one of our partner sites, you might see an advert that’s relevant to what you searched for when you last visited our own site. We work with advertising networks who use cookies to collect information on your preferences, meaning we can show adverts tailored to you.

Refusing cookies and changing your mind after you’ve accepted

Refusing cookies

You can change your browser settings to accept or refuse all cookies, choose which cookies you want or don’t want, or ask to be notified when a cookie is set. Use the help feature in your browser to see how.

Changing your mind after you’ve accepted our cookies

If you change your mind after you’ve accepted our cookies, you’ll find an option within your internet browser to clear cookies that have already been set. Use the help feature in your browser to see how. You’ll then need to change your browser settings to refuse cookies in future.

Just so you know, you won’t be able to benefit from all the features of our website and email newsletters if you refuse cookies.

Types of cookies we use

Here are the types of cookies our websites use and some more details about what they’re used for:

Application Cookies: These cookies allow us to make sure you get the best possible experience on our website. They’re essential for you to be able to search and buy online with us.
Behavioural Cookies: Behavioural Cookies help us provide you with an online experience that’s tailored to your needs. They help us show you the most relevant content, based on your preferences.
Analytical Cookies:

These cookies help us understand how our customers are using the website, so we can make things better. We also monitor which of our marketing activities generates traffic to our websites using cookies. We use this data to reward our partners if you make a booking with us.